Design Is Not A Pop-Tart: Thoughts From A DesignerDecember 12, 2018
One of these things is not like the other.
Let me explain.
A delectable Pop-Tart, preferably strawberry with sprinkles, takes 1-3 minutes to toast before you can enjoy the savory warm gooeyness as a breakfast treat (shhhh, I won’t tell if you won’t). All in all, from the time it took you to open the package to taking the first bite, it probably took less than 5 minutes.
Design is not a Pop-Tart.
Design is more like a macaron. It takes skill, knowledge, a delicate touch, and just the right amount of flair to make these treats. Patience and practice a French macaron make. A 5 minute rush job does not. So why does (good) design take longer than 5 minutes? It all starts with strategy.
Strategy is a roadmap that helps a designer and client figure out a few very important things:
- What is the current branding?
- What are the company’s mission and values?
- Who is the business trying to appeal to?
- What makes the business unique? This can be the actual product or service, or the story of how the business came about.
- What is the end goal? More clients? More sales? More visibility? All of the above!
Without these things, design becomes more of a guessing game based on personal preference rather than objective data. Yes, design is a mixture of science and art, just like making fancy French desserts. Art + Chemistry = Delicious Food. There should be measurable results that can be used to further refine the marketing materials and objectives down the road.
Sometimes a Pop-Tart is just what you need, and that’s ok. But don’t expect macaron results from a 3 minute toast job.
Charm Creative is a graphic design studio that specializes in branding. Clean, bold design is what we’re all about. For inquiries email firstname.lastname@example.org. Check out our work at www.charmcreative.com.