The goal of a designer is to listen, observe, understand, sympathize, empathize, synthesize, and glean insights that enable him or her to ‘make the invisible visible.’
The next step is to create “mood boards” to make sure our visions are in alignment. We’ll look over them and see which ones best speak to you and are the best design solutions for your brand. After that, concepts and designs are created, discussed, and tweaked. After everything is approved, artwork is either sent to print or a website goes live. Voila!