The goal of a designer is to listen, observe, understand, sympathize, empathize, synthesize, and glean insights that enable him or her to ‘make the invisible visible.’
Great graphic design doesn’t happen in a vacuum. It’s a collaborative process between the client and graphic designer, where we start with a brand questionnaire and either an in-person meeting or phone call. We discuss your vision, your likes and dislikes, who your target audience is, and anything else that may pop up.The next step is to create a mood board to make sure our visions are in alignment. We’ll look over them and see which ones best speak to you and are the best design solutions for your brand. After that, concepts and designs are created, discussed, and tweaked. After everything is approved, artwork is either sent to print or a website goes live. Voila!