Creating an aesthetic brand is a great way to make a statement and establish yourself in the marketplace.

It can be as simple or as complex as you'd like, but the key is to make sure it is consistent (you’ll hear this word A LOT) and recognizable…which means it is unique to your business.

A few tips for defining your aesthetic brand include:

• Create a mission statement for your brand: This should be a short statement that captures the essence of your brand.
  

• Define your target audience: Who are you trying to reach? Knowing your audience will help you determine how to best present your brand.
  

• Determine your visual identity: This includes choosing the colors, fonts, and graphics that will be used to represent your brand (this is where a mood board comes in really handy).
  

• Develop a unique voice: This is the tone and style you use to communicate with your audience. It should be consistent and in line with your brand’s mission and values. Is it funny? Sophisticated? Does it use slang or is it super professional?
  

• Establish a consistent presence: Once you’ve defined your aesthetic brand, it’s important to stay consistent with it. This can mean regularly posting to your website, social media, and other online channels while using the same colors, fonts, and image styles.

Let’s Start On The Mood Board:

Selecting images for your mood board is a great way to inspire your creative process.

First, decide what type of feel you want your mood board to have. Consider the overall theme, color palette, and design style. Come up with at least 5 adjectives to help you narrow it down.

Once you have a good idea of your desired look, start searching for images online, take photos yourself, cut out magazines. Look for images that evoke the emotions and vibe you want to create. You can also draw or take pictures to add to your board.

Just remember to keep your mood board consistent with the overall feel you are trying to achieve.

By taking the time to define your aesthetic, you’ll be able to create a consistent and recognizable presence that will help you stand out from the competition.

1. Research Inspiration: Start your mood board by researching inspirational images, colors, and quotes that fit the project you're working on.
   

2. Collect Images: Collect images, colors, and quotes that match your project and add them to your mood board.
   

3. Choose a Layout: Decide on a layout for your mood board that best communicates your project's idea. Is it a sophisticated grid? An asymmetrical layout? Will words overlap images?
   

4. Edit & Arrange: Edit your images and organize them on your mood board. Make sure you keep the layout clean and organized.
   

5. Share: Finally, save your mood board and share it with your designer, or print it out and keep in where you can see it.
   
   If you’re ready to create your own mood board and learn how to create a gorgeous Instagram grid, download this guide.