Let’s Get Nerdy About The Paris 2024 Logo
One thing you have to know about me, I LOVE the Olympics. Whether it’s the summer or winter games, it is nothing but the Olympic games on the TV for 2.5 weeks.
But let’s talk about the Paris 2024 logo!
At first glance it looks like the Olympic flame reversed out in white on a gold background. There is also the head of a woman with gold hair and gold lips, who represents Marianne, a symbol of democracy in France. And finally, you can see the shape of a gold medal.
If there’s one thing I love in logo design, is when a logo can have multiple meanings and interpretations with deep symbolism. Searching out those special meanings that can apply to your brand to make it unique is a very important part of the discovery process. This is how to truly differentiate a logo and the brand from competitors and make sure it’s meaningful to you.
Check out all the different iterations of the icon they designed before choosing the final one.
Check out all the different iterations of the icon they designed before choosing the final one.
The font that’s used throughout the games was created after the logo, and the shapes were based on the logo itself. Talk about consistency!
AN ARCH OPEN TO ALL POSSIBILITIES
Reflecting architectural prowess, an invitation to the world, a nod to Art Deco and a triumphant symbol of victory, the arch combines a multitude of influences and cultural references.
The drawing of the arch, a core element of the Paris 2024 brand identity, reflects a geometric and minimalist version of the Arc de Triomphe using just basic lines. Flexible and coherent, it opens a number of different visual registers – epic, joyful, dynamic, disruptive and often poetic.