Design In A Day: Logo for Windfall Hill Capital
Design in a Day? How Good Can It Be?
A lot of people think that if design is offered in a day, that the quality must not be that great. How good can a logo or website be if it’s rushed? All done in one day? Like it’s all just slapped together, right?
Except, it’s not.
A Design Day condenses the power of an entire design process into a focused, high-energy session that gets it done. If you’ve been stuck in “I’ll figure it out later” mode, this is your chance to finally move forward with confidence. You don’t need more time, you need a dedicated day and a pro who knows how to make it happen. Your next launch, rebrand, or big idea doesn’t have to wait. Why wait weeks (or months) for a logo or visual identity when you can walk away with polished, strategic branding in just one day?
This is what we did with Windfall Hill Capital. I sent the client a questionnaire, and we discussed what his vision was, what Windfall Hill meant to him, and how he wanted to incorporate it in his logo.
Creating A Vision With Moodboars
Based on this information, I created two mood boards that captured different vibes. I added key words on each board to give a sense of what I was thinking when putting the boards together.
We decided that the board with the house and wood texture was more of what he wanted. I created 2 logos based on that, you can see them below:
Logo option #1
An elegant script font and bold icon. Classic and traditional.
Logo option #2
A very traditional font and illustration of the actual Windfall Hill house. This one checked all the boxes.
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