Branding Questionnaire Name * First Name Last Name Phone Mailing Address Email * Email Website URL (please note if this will be changing during our project): Think of your brand as a person. What are 3 adjectives you would use to describe this person. How would your friends and family describe your personality? How would your clients describe your personality? What about how YOU would describe your personality? What are 2 examples of brands that you LOVE and think are very well done? Examples of brands that you DON'T like? What are your core values? Which group of words best describes your brand? Bright, fun, adventurous enthusiastic, fearless Moody, mysterious, luxurious opulent, dramatic, rich, serious Pretty, feminine, elegant, dreamy, youthful Earthy, natural, soft, organic, sophisticated Bold, strong, classic, timeless, elegant Exotic, worldly, tactile, rich How do you want people to feel when they encounter your brand/website? How would you like to be perceived by your clients? Any symbols that have a special meaning? Colors you love? Colors you absolutely don't want to see What does your brand sound like? Funny? Serious? Educational? Like a friend? Are there any sensitivities we should be aware of about your brand, industry, market, or audience? (Things to avoid or be careful of, colors that are frowned upon, imagery that is taboo or overused, etc.) What’s your vision for your business? What do you want to be known for? Who would you be working with? Can you summarize in a sentence or two exactly what it is that you do? Can you identify where the value is in your business? What makes your business unique? How do you describe what you do? Give me your best "elevator pitch" (you can skip the music) What's something people often get wrong or incorrectly assume about you? Could be personal, professional, social, etc. Do you and your business share the same personality traits? If not, what is different about your brand that you'd like to ensure comes through in your copy/marketing? What's your story? How did you get started and why? What do you love MOST about your business? And least? If you have a professional pre-written bio, please paste it here. If we're featuring multiple team members, please include all team member bios. Tell me something you're listening to, reading, or watching right now and loving: What's a favorite quote that describes you and your business? Please list all services/products you offer. Are you planning to offer more in the future or expand these? If so, how? Who are your ideal clients? Share as much about them as possible (I even like to know what kinds of cars they drive ;)) What's their #1 challenge or "paint point" prior to working with you? What other challenges and frustrations are they facing? What kinds of clients do you not enjoy working with and why? What questions are you most frequently asked by potential clients before they say, "yes". We'll get into the answers during our call, I'm just looking for what they ask for now. Competitive Whitespace: Who else in your industry is competing for the same clients? Please include links to their websites or social media. What do you like and dislike about each? Thank you! Let’s get social on Instagram @charm.creative
