Branding Questionnaire Name * First Name Last Name Email * Email Think of your brand as a person. What are 3 adjectives you would use to describe this person: What are 2 examples of brands that you LOVE and think are very well done? Examples of brands that you DON'T like? What are your core values? Which group of words best describes your brand? Bright, fun, adventurous enthusiastic, fearless Moody, mysterious, luxurious opulent, dramatic, rich, serious Pretty, feminine, elegant, dreamy, youthful Earthy, natural, soft, organic, sophisticated Bold, strong, classic, timeless, elegant Exotic, worldly, tactile, rich How do you want people to feel when they encounter your brand? How would you like to be perceived by your clients? Any symbols that have a special meaning? Colors you love? Colors you absolutely don't want to see What does your brand sound like? Funny? Serious? Educational? Like a friend? Who are your main competitors? Please provide names and websites. How has your brand changed since you first started your business, and what do you want the updated brand to reflect? Are there any sensitivities we should be aware of about your brand, industry, market, or audience? (Things to avoid or be careful of, colors that are frowned upon, imagery that is taboo or overused, etc.) What’s your vision for your business? What sort of company do you dream of building? What do you want to be known for? Who would you be working with? Can you summarize in a sentence or two exactly what it is that you do? Can you identify where the value is in your business? What makes your business unique? And why is your business the only possible choice for your dream client? What do you offer that only you can? What do you find easy that others find more challenging? Think about your process, your approach and your perspective and your own personality. Is there anything you’d change about how people see your business? Do your current clients see your business in the way you’d like them to? Do you get recommended for the right reasons? Are you creating the right impact? Do people come to you with the right expectations? Do your prospective customers understand and value your expertise? Thank you! Let’s get social on Instagram @charm.creative