Moodboard Challenge! Ready to gain clarity around your brand vision?

Branding .Vision .Clarity.

Stop feeling overwhelmed, confused, and overloaded with Pinterest inspiration ;)

This moodboard guide will help you figure out your special razzle dazzle, the things that make your branding…well…YOU! It will help you narrow down your colors, key words, and overall vibe.

Don’t forget to share your results!

Mood board showcasing a sophisticated design with geometric patterns, a leaf art piece, architectural photo, business cards with "West Village" text, abstract icons, and a palette of muted colors. Text: "SOPHISTICATED / STRONG / ELEGANT."

You too can have a brand vision like this:

Mood board with plush cushions, green kitchen backsplash, floral cookies, abstract designs, and color swatches in teal, orange, and yellow hues.

Collage featuring home decor items: patterned curtain, sofa with red pillow, chandelier, bowl with eggs, table with flowers, eclectic room interior, graphic "soulful stylish," Fendi striped item, floral wooden coaster, and color swatches.

dreamy, pastel, innocent, feminine, mood board

Colorful collage with dragon fruit, orange liquid splash, and stylized ampersand

Collage of nine images: a close-up of yellow flower petals, two people embracing, "hugs for free" text, minimalistic leaf drawing, "a little more kindness a little less judgment" text, coffee and yellow tulips, blue watercolor pattern, an orange pill

Collage for ArtPop featuring colorful abstract art and a person wearing a yellow mask.

What’s a Mood Board anyway?
A moodboard is a collage. Yup. Images, text, textures and other design elements that are used to show a specific concept. It can be used to show the desired aesthetic of a brand, and it serves as a visual guide for all your other marketing aspects: websites, business cards, presentations, etc. It’s a good way to make sure that you and your designer are conceptually on the same page.

Download Moodboard Challenge

Collage of vibrant images including a vintage keyhole, florals, luxurious interiors, fabrics, and desserts.

A collage of nine images featuring pastel-themed elements: ballet dresses, an elegant room with purple chairs, colorful fabric swatches, a botanical print, pink butterflies, books, paint cans, and a spiral staircase. The color palette includes soft pink, green, and yellow hues.

Collage of decorative items including stained glass, calligraphy, cozy interiors, apples, pastries, and an emblem or seal. Color palette includes earth tones and warm yellows.

Feature Moodboard of the Month!